Privacy Policy
Last updated: September 2026
I respect your privacy and want you to feel confident when visiting my website, subscribing to my emails or contacting me.
This Privacy Policy explains what personal information I collect, why I collect it, and how it is used when you visit my website or interact with my services.
Who I am
This website is operated by Madeleine Wideland.
If you have any questions about how your personal information is handled, you can contact me at:
info@madeleinewideland.com
What information I collect
Depending on how you interact with my website, I may collect:
your name
your email address
information you provide when contacting me through a contact form
information you provide when subscribing to my newsletter
information you provide when requesting or downloading a free resource
technical information such as IP address, browser type and device information
information about how you use my website, where this is collected through analytics tools or cookies
I only collect information that is relevant to the purpose for which it is used.
When you contact me
If you contact me through a contact form or by email, I use the information you provide to respond to your enquiry and communicate with you about your request.
The legal basis for this processing is my legitimate interest in responding to enquiries and communicating with people who contact me.
I do not use information submitted through a contact form to add you to my newsletter without your separate consent.
Newsletter and free resources
If you subscribe to my newsletter or request a free resource, I collect your name and email address and use them to deliver the requested content and, where you have subscribed to receive it, send you emails about my work, art, patterns, products, resources and related creative content.
My email campaigns are managed through Squarespace Email Campaigns.
Where newsletter subscription is based on consent, you can withdraw your consent at any time by using the unsubscribe link included in my emails or by contacting me directly.
Your consent does not affect the lawfulness of processing carried out before you withdrew it.
Website analytics
I use Google Analytics to understand how visitors use my website, such as which pages are visited and how visitors find the site.
This information helps me understand and improve my website and its content.
Analytics information may include technical information about your device, browser, approximate location and how you interact with the website.
Where required by applicable law, analytics cookies and similar technologies are only used after you have given the relevant consent.
Cookies
My website uses cookies and similar technologies to make the website function, remember preferences, understand website usage and, where applicable, support analytics.
For more information, please see my [Cookie Policy].
Social media and external websites
My website may contain links to external websites and social media platforms, including Pinterest, Instagram and Spoonflower.
If you follow a link to another website, that website's own privacy policy and terms apply. I am not responsible for the privacy practices of external websites.
Where social media content or features are embedded directly into my website, the relevant third-party service may collect information about your visit according to its own privacy policy.
How long I keep your information
I keep personal information only for as long as it is necessary for the purpose for which it was collected, unless a longer retention period is required by law.
Newsletter information is retained while you remain subscribed, unless there is another lawful reason for retaining it.
Information relating to enquiries is retained for as long as reasonably necessary to handle the enquiry and any resulting communication.
Sharing your information
I do not sell your personal information.
I may share personal information with service providers that help me operate my website and business, such as website hosting, email marketing and analytics providers.
These providers process information on my behalf and may have their own obligations under applicable data protection legislation.
International transfers
Some service providers I use may process personal information outside the European Economic Area (EEA).
Where personal data is transferred outside the EEA, I take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection legislation.
Your rights
Under the GDPR, you may have the right to:
request access to the personal information I hold about you
request correction of inaccurate or incomplete information
request deletion of your personal information
request restriction of certain processing
object to certain processing
withdraw consent where processing is based on consent
request your personal information in a portable format where applicable
You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY) if you believe your personal data has been processed unlawfully.
Changes to this Privacy Policy
I may update this Privacy Policy from time to time to reflect changes to my website, services or applicable legislation.
The latest version will always be available on this page.
Contact
If you have questions about this Privacy Policy or how I handle your personal information, please contact me at: