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Pattern process
Join my pattern design practice – sketches, methods and early ideas.


Lilies and Linen: A new print on demand fabric collection and a shift towards creative freedom for this surface pattern designer
Some things take exactly as long as they need to take. That's not always comfortable while it's happening, but in hindsight it becomes clear. This is one of those times.
Madeleine Wideland
May 83 min read


How I quickly make a rough idea board for a new pattern collection - 10 minutes max
I was just sitting on the couch , feeling a little tired and with a stubborn cold, when suddenly a colourway appeared in my mind. This is often the case and since my brain is a creative chaos, I need to get things on paper really fast to remember them the next day (or hour!). The colourway that popped into my mind this time was a combination of lavender/lilac, orange, and crème. I don’t think I’ve created something with this particular colourway before, but at least I want t
Madeleine Wideland
Feb 22 min read
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